Every cannabis user can smell that sharp, unmistakable smell whenever they crack open a jar, or crack the seal of an unopened cart. There’s more to the smell than meets the eye. It’s a mix of memory, mood, anticipation and expectation. This experience is only possible due to terpenes. Not just any terpenes. These are those that are extracted directly from the marijuana plant. Known as cannabis derived terpenes, these compounds are rapidly becoming the secret ingredient for anyone looking to elevate flavor, authenticity, and overall product quality.
Image credit: massterpenes.com
For many years, manufacturers of product leaned heavily on botanical terpenes create the essential cannabis flavor. On paper, this was sensible. The extraction of limonene from oranges, or pinene from pine trees could be an economical way to mimic the familiar strain patterns. However, the reality did not always line up with the promises. These terpene blends, while aromatic at first, often were not as deep, soulful and longevity of their cannabis-derived counterparts. They rapidly degraded and could be described as air freshener, not fresh flower.
It’s here that cannabis Terpenes are able to make a significant distinction. The terpenes are extracted directly from the cannabis plant, they are the main elements that create the strain’s signature scent, as well as subtle, supporting notes. Botanical sources can’t replicate the same aroma. The aim isn’t to imitate flavor but the spirit of the plant.
A recent innovation within the industry is the use live resin terpenes. In order to obtain terpenes, plants are immediately frozen after harvesting. This quick-freeze method locks in volatile compounds which could otherwise be lost. Terpene profiles appear brighter and darker and are similar to how the original strain was intended.
The benefits of cannabis-derived compounds are evident, but they go beyond the taste. These terpenes help to create what is known as the entourage, a nuanced interaction of cannabinoids with terpenes. This has a major impact on the overall product experience. For example, a formula that contains OG Kush terpenes can deliver an enhanced experience or comfort due to the support compounds that are contained in the extract.
Transparency grows in demand as consumers become more informed. The public isn’t just searching for high-THC numbers nowadays. They are researching their products, reading the ingredients lists and looking for terpenes that are derived from cannabis with precise information on the source and extracting. Brands who offer specific strains non-blended, uncut terpene profiles, are rewarded for their loyalty to customers.
This is vital, particularly in a market full of options. Because so many brands are in competition for our attention, the ones who value authenticity have an advantage. The first time someone tries the terpenes that are derived from cannabis you might be enticed by the synthetic flavours or botanical blends.
Mass Terpenes has emerged as one of the leaders in this field, providing hemp-derived and live resin line-ups that are designed to meet diverse budgets and without sacrificing quality. Their CDT series has become an essential choice for extractors vape makers, and curious consumers alike all united by the desire to bring cannabis into its purest form.
It’s not all about the aroma. It’s all about connecting. Terpenes can influence your experience in more ways than the majority of people are aware. Pure cannabis terpenes offer clarity, depth and an honest relationship with the plant. This is perhaps the most potent component of all.